Our Story
To reinvent the bra for the 21st century, we took inspiration from breakthrough technologies in the footwear industry. There, we saw major brands using 3D knitting technology to create breathable, sturdy and supportive shoes. So we adapted that technology to create underwired, seamless and highly supportive bras. After many, many months of research and R&D, we discovered a way to combine innovative yarns with different stitches and machine tensions to provide the support women need, without any discomfort. The technology for making this revolutionary product is based on three innovations that have been patented separately. Our first patent application was published as WO2022003090 and the other two are expected to be published in early 2023.